With video marketing rapidly growing in popularity, the art of recording and uploading videos on social media is moving onward to benefit this new age of engagement and reach.

There’s a lot of talk among business owners about video marketing, you’ve probably already heard it yourself. The benefits it brings are so useful that they're difficult to ignore.

HT Media have put together a short tour of what video marketing can offer you, depending on how it’s scripted and directed, to give you more of an idea on what this has to offer, and to widen your comfort zone on the subject.