HT CLIENT CASE STUDIES

ARN – Advanced Ruminant Nutrition

ht arn logo and pattern

Company Overview: Advanced Ruminant Nutrition

Delivering nutritional and management solutions – based in Lancaster, operating Nationwide.

Advanced Ruminant Nutrition (ARN) is an independent, forward thinking feed company delivering nutritional and management solutions whether dairy, beef or sheep.

UK wide, they are successfully supporting intensive and extensive herds across a full range of systems and breeds. they work closely with farms to supply them with the highest quality feeds and management advice.

OLDNEW

Our Role: Re-brand

Our designer has worked with ARN on 300+ projects over the last decade. The latest being a full company re-brand for ARN. Melissa, the marketing manager at ARN approached us with a great breif.

Aims

  • To change the name from Advanced Nutrition to Advanced Ruminant Nutrition (ARN) and eventually so that ARN is recognisable on its own.
  • Develop the hexagon icon so that it’s easier to replicate and works at smaller sizes. This was important, for example it was difficult to faithfully reproduce when embroidered on staff uniforms.
  • Advanced Robot, Advanced Heifer, and Advanced Mobility are the key concepts that need to be included in the development of the new logo.
  • Brand recognition is important so, retain the current core colours.

Currently, we they use three names: Advanced Nutrition, Advanced Ruminant Nutrition, and ARN. This has created inconsistency, particularly as they expand into new markets.

Going forward, they want to standardise the logo to feature “ARN”, with the full name Advanced Ruminant Nutrition referenced in accompanying text during a transitional phase. So, as well as improving brand recognition and strengthening the digital and visual identity, changing to ARN will also aid digital marketing efforts.

The new design should be flexible enough to accommodate future sub-brands, companies or company divisions/concepts.

Projects

  • Re-brand
  • Brand Guidelines
  • Videos
  • Concept Brochures
  • E-Newsletters
  • Printed Promo
  • Exhibition Shell Schemes
  • Social Media Graphics
  • 300+ Projects
ARN office render
corporate logo_for ARN
ARN logo on black background
ARN logo on white background
ARN logo on cyan background
ARN advanced mobility
ARN advanced heifer
ARN advanced robot
ARN office render
ARN stationery mock up
Ben Moore - Catapult

Ben Moore
Marketing Manager

“I’ve worked with ht many times and they’ve always been able to adapt to our demanding, ever-changing work environments and schedules.

I would happily recommend ht Media to companies seeking to promote their business using video, and I look forward to working with them again.”

ARN Projects

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